NFT (Non-Fungible Token) is a unique digital asset that confirms ownership of a specific object: an illustration, photograph, video clip, music track, or even a gif animation. Unlike cryptocurrencies, each NFT is one of a kind and cannot be exchanged “one-to-one” for another token — that’s why it’s called non-fungible.
The rise of NFTs opened a new chapter in digital culture. For some, it’s a way to collect meaningful artifacts and support creators; for others, it’s a speculative trading tool — buy low, sell high. But the foundation is always the same: the ownership right is recorded on the blockchain and is transparent for anyone to verify.
What is an NFT in simple terms
An NFT is a blockchain record linked to a specific digital object. A token has a unique identifier, metadata, and a link to the file (which can be stored off-chain, for example, on IPFS). This makes it provable who owns the “digital original,” while the entire ownership history remains accessible and immutable.
How NFTs differ from cryptocurrencies
- Individuality: every NFT is unique, whereas coins of the same issuance are interchangeable.
- Indivisibility: most NFTs cannot be split into parts the way 1 BTC can be divided into satoshis.
- Purpose: cryptocurrencies are primarily a means of payment; NFTs are proof of ownership of an object and/or a “key” to functions (access, membership, perks).
Where to buy and sell NFTs
The most popular categories come from art and entertainment: paintings, photographs, clips, music, and even iconic internet memes. Another fast-growing area is fan collectibles — digital “autographs” of favorite artists, clubs, and leagues. Such tokens not only look collectible but also create a sense of personal connection with a brand or idol.
Turning objects into NFTs and trading them happens on specialized platforms. Among the best known are OpenSea, Rarible, and Mintable. These services combine a marketplace (buying/selling) with tools for issuing (minting) tokens.
How to choose a marketplace
- Supported networks: check which blockchains are available (e.g., Ethereum, Polygon, Solana).
- Fees: review the platform’s fees and the estimated gas costs on the chosen network.
- Creator tools: look for “lazy minting,” flexible royalty settings, series issuance, and auctions.
- Audience: the more active the collector community, the higher your chances of a sale.
Comparison of popular platforms
| Platform | Networks | Fees | Royalty | Highlights |
|---|---|---|---|---|
| OpenSea | Ethereum, Polygon, Solana (and others) | Depend on deal terms | Supported | Large audience, user-friendly interface, lazy minting available on some networks |
| Rarible | Ethereum, Polygon, Tezos (and others) | Vary by network and sale type | Supported | Marketplace + protocol; rich creator tools, multichain |
| Mintable | Ethereum and compatible | Per platform rules | Supported | Straightforward creation flow, collections and auctions |
How to create your own NFT
To mint an NFT, you’ll need:
- A Web3 wallet. For EVM networks, use MetaMask, Ledger, Rainbow; for Solana — Phantom. Your choice depends on the blockchain where you plan to issue.
- Connect to a platform. Sign in with your wallet on OpenSea, Zora, Rarible, Mintify, or Blur — many support multiple networks.
- Upload content and metadata. Specify a name, description, collection, supply (if a series), attributes, and set royalty — the creator’s percentage on resales.
- Pay the network fee. Gas depends on network load and the chain you choose. As of 2025, several services support lazy minting, where the first buyer pays for the on-chain record.
It’s important to remember that NFTs are indivisible assets: you can’t split them or exchange them “one-to-one” for other NFTs like you would with identical coins. Each token is a unique object verified by the blockchain.
NFTs and art: where the hype began
One of the first high-profile cases was the CryptoKitties game by Dapper Labs: users bred and sold “digital cats,” and some specimens fetched tens of thousands of dollars — one sold for about $170,000.
Then the spotlight shifted to auction results. In December 2020, artist Mike Winkelmann (Beeple) sold a series of 21 works for about $3.5 million, and in March 2021 his collage Everydays: The First 5000 Days sold at Christie’s for a record $69.3 million.
NFTs and brands
Major companies are actively experimenting with digital collectibles. Nike is developing its own SWOOSH platform: users collect, create, and use tokens, while QR codes on packaging and ads lead to NFT sneakers, virtual accessories, and digital objects tied to real-world products.
Rewards inсlude Our Force 1 collectibles, access to private events, in-game perks, and a “phygital” experience (NFT + physical product). Some tokens grant entry to tournaments, meetings with brand ambassadors, and early access to limited releases.
NFTs and media
Media outlets use NFTs to publish unique content and engage audiences. Journalists and publishers tokenize columns, articles, and entire issues, which simplifies authenticity checks and opens new financing models. For example, Kevin Roose of The New York Times turned his NFT column into a token and put it up for auction, while TIME released a fully NFT issue featuring exclusive material about Vitalik Buterin.
Holders of such tokens often receive extra perks: access to video commentaries, interviews, and online sessions with authors. This builds a form of reader patronage and turns the audience into an active participant in the process.
Step-by-step: how to buy your first NFT
- Define your goal and limit. Are you buying for collecting, utility (access/perks), or potential resale? Set a budget in advance.
- Choose a network and wallet. MetaMask works well for Ethereum; Phantom for Solana. Store your seed phrase securely.
- Fund your wallet. Buy the network’s coin (e.g., ETH or SOL) on an exchange and transfer it to your wallet, accounting for fees.
- Connect your wallet to a marketplace. Go to the chosen platform and sign in via a browser extension or WalletConnect.
- Research the collection. Check the creator, supply, sales history, community activity, and the project roadmap.
- Make the purchase. Choose the format (instant buy or auction), confirm the transaction, and pay gas.
- Verify ownership. Ensure the token appears in your profile and in the blockchain explorer.
- Plan storage. For long-term holding of valuable assets, consider a hardware wallet.
Practical security tips
- Beware of phishing. Visit platforms only via verified links; double-check domains and collection smart-contract addresses.
- Check content rights. If you’re the creator, make sure you hold the rights to use and distribute the materials.
- Account for costs. Network fees are charged for purchases, listings, cancellations, and withdrawals.
- Don’t store your seed phrase online. Don’t send it in messengers or keep it in the cloud; use offline storage.
- Set realistic expectations. NFT prices are volatile; there are no guaranteed returns. Evaluate utility and cultural value.
FAQ
Bottom line
NFTs have taken root across the digital ecosystem — from art and gaming to media and marketing. They’re not just collectible cards but a convenient tool for audience engagement, monetizing creativity, and building communities. The entry barrier has dropped, and the use cases have broadened: memberships and access, in-game bonuses, and the “phygital” bridge to offline products. If you want to try it, start by exploring platforms, set up a wallet, and make a small first purchase to learn the process hands-on.
Ready for your first step? Swap a little ETH for USDT to cover fees and purchases — fast and easy.
Disclaimer
This material is for informational purposes only and does not constitute financial advice. The NFT and crypto markets are volatile; do your own research and consider the risks.