Forensics. Your Computer Footprint. Part 6
In the digital age, PR and public relations have become essential tools not only in promoting products and services but also in the disclosure and investigation of cybercrimes. The specificity of working in the field of information security requires the use of modern methods of interacting with the audience, such as online media, social media, and SMM managers.
Traditional Media vs Online Platforms
Traditional mass media — such as newspapers and TV broadcasts — often feature stories about solved crimes, which attract the interest of a broad audience. However, when it comes to cybercrimes, this audience does not always match those genuinely interested in these issues. Primarily, these are IT specialists, entrepreneurs running online businesses, and ordinary computer users.
Therefore, for more effective PR and interaction with the target audience, it is better to use internet platforms such as blogs and social networks.
The Role of PR in Cybercrime Investigations
When traditional media publishes material about solved crimes, it usually attracts public attention. However, in the case of cybercrimes, it’s not that simple. Messages published in online media often face negative reactions due to incorrect information presentation. It is important to understand that the online audience is highly skilled in technical matters and will immediately react. This puts pressure on PR professionals to provide accurate technical information and avoid errors that could lead to dissatisfaction.
The Role of Social Media and SMM Managers
Today, social media plays a crucial role in disseminating information about cybercrimes. More and more companies are hiring SMM managers to control information flow and interact with the audience. This practice is actively used not only by large corporations but also by smaller companies, political parties, and public figures.
Victims as Allies
Interestingly, victims of cybercrimes can become not only informants but also important allies in the investigation. This is especially relevant for cases such as corporate fraud, carding, or unauthorized access to data, where victims possess a high level of IT skills.
Motivation of Victims
It is not uncommon for companies that have suffered from cybercrimes to allocate significant funds for investigation, not to recover the stolen money but to restore their reputation, prevent recidivism, and protect their clients. Individuals who are victims of cybercrimes also show a willingness to help in the search for criminals.
Conclusion
The investigation of cybercrimes requires a new approach that involves the active participation of victims, the use of modern PR methods, and interaction with the online audience through social media and SMM managers. Flexible and accurate handling of information on the internet will help not only to solve crimes but also to minimize potential risks for businesses and society.